Adult Entertainment Shake-Up: Pornhub Bans And A New Role At Ersties

The Adult Industry's Tumultuous Turn

The adult entertainment world is in for a wild ride in 2025. With major streamers abandoning their more subdued content for full-fledged OnlyFans modeling, the landscape has shifted dramatically. This year, Pornhub, a titan of adult content, faced a significant setback with bans hitting 22 US states. The ripple effect of these restrictions is evident as VPN usage surges, indicating users' attempts to bypass regulations.

Globally, the scenario is similar. Pornhub's brief ban in France, the UK's new age verification norms, and Italy's clampdown on adult sites signal a new era of stringent controls. The UK's recent crackdown on specific adult content types, backed by reports from peers like Baroness Gabrielle Bertin, hints at more potential restrictions on the horizon.

Ersties' Innovative Approach

Enter Ersties, a trailblazer in the adult entertainment space, aiming to redefine the viewer experience. This female-led company prides itself on 'ethical' adult content, offering a fresh perspective through its newly introduced role – the Chief Pleasure Officer (CPO). Accompanied by the enthusiastic Pleasure Test Crew, nicknamed "The W*nk Squad," the CPO ensures every video meets high standards of immersion, authenticity, and emotional connection.

“We want our users to feel good watching our content from the moment they click on the website to the moment they ‘finish’.” – Cat, Head of Creative at Ersties

The role focuses on every detail, from the pacing and natural chemistry to the camera angles and scene rhythm. This hands-on approach replaces algorithms, ensuring the content remains engaging and true to its mission of ethical production.

Ethical Porn Through a Female Lens

With its foundation rooted in delivering 'real' porn, Ersties is reshaping adult films using the female gaze. The company emphasizes genuine enjoyment for performers and prioritizes creating content that resonates emotionally and visually with viewers. The Chief Pleasure Officer's role and the Pleasure Test Crew's insights are integral to this mission, making ethical, women-led adult entertainment a reality.

Ersties stands out as a pioneer, challenging industry norms and setting benchmarks for others in the field to follow. As the adult entertainment sector navigates these turbulent waters, Ersties’ innovative model offers a promising direction.