Adult Industry Titans Unite To Uplift Performer Safety Standards

Industry Leaders Set the Stage for Safer Adult Content

Pornhub's parent company, Aylo, has joined forces with other major players in the adult industry to launch the Adult Studio Alliance (ASA). This coalition is dedicated to standardizing safety across the industry, introducing a clear and structured Code of Conduct.

Long-standing safety measures, such as the bi-weekly testing for HIV and other STIs, have been a hallmark of professional adult productions in the U.S. The ASA's mission is to unify these existing practices, offering a transparent blueprint for the entire industry. The full Code of Conduct is now accessible on the ASA’s website.

Setting New Benchmarks in Performer Welfare

Among the ASA’s key guidelines are full transparency for performers, boundary checklists, and the presence of an intimacy coordinator at every stage of production. Additionally, the ASA emphasizes strict health protocols like regular STI testing, bans on drugs and alcohol during shoots, and ethical industry practices.

“The ASA Code of Conduct sets a benchmark for how adult content should be made,” said Alex Kekesi, Aylo's VP of brand and community.

Aylo, which owns renowned brands like Pornhub, Brazzers, and Sean Cody, is one of the ASA's founding members. Other influential members include Dorcel, ERIKALUST, Gamma Entertainment, Mile High Media, and Ricky’s Room.

A Collaborative Effort for Performer Rights

Performers like Cherie DeVille, who has penned pieces for Mashable, praised the initiative, underscoring the importance of strong production standards for a respectful and successful industry. Jiz Lee, performer and marketing director for CrashPadSeries.com, highlighted that much of the ASA's groundwork echoes the long-established standards set by the Adult Performer Advocacy Committee (APAC).

The ASA’s launch coincides with increasing scrutiny on the adult industry. With age-verification laws emerging globally, there's a push for greater transparency and performer protection. Despite skepticism about the effectiveness of such laws, the ASA's initiative highlights the industry's commitment to self-regulation and enhancing safety for all involved.

Meanwhile, ongoing discussions in the U.S. about banning porn altogether signal turbulent times ahead. Though legislative efforts to ban pornography have stalled, the conversation around adult content and internet regulation remains a hot topic.