In 2025, Americans cemented their place as the top spenders on OnlyFans, pouring a colossal $2.64 billion into the platform over the year. According to Finbold's detailed research, which took into account year-to-date revenue across 334 days, this translates to an average daily expenditure of $7.9 million by U.S. users. These numbers highlight the country's substantial contribution to the London-based content subscription platform's success.
Diving deeper into the data, Americans spent approximately $237 million each month or $55 million weekly. Breaking it down even further, the hourly spend averaged $329,000, with $5,483 disbursed every minute and an eye-watering $91 per second forked out by users. This puts the U.S. far ahead of any other nation in terms of financial input on OnlyFans.
The analysis sheds light on the U.S.'s spending growth, showing a 1.95% increase from 2024's $2.58 billion expenditure. This growth, albeit substantial, lags behind other countries like Canada, which saw a 5.17% rise, and Mexico's impressive 19.12%. Despite this, the sheer scale of spending in the U.S. ensures its continued dominance in the OnlyFans economy.
“The United States remains a cornerstone of the OnlyFans economy,” commented OnlyGuider CEO Sam Pierce, emphasizing the country’s central role despite slower growth rates.
When it comes to per capita spending, 10,000 Americans collectively splurged $77,334, averaging out to around $7.73 per person. This places them second in the Americas, just behind Canadian users, who spent an average of $88,711 per capita.
Within the United States, certain cities have emerged as significant spenders. Atlanta, Orlando, and Miami are at the forefront, with urban consumption habits aligning with the creator economy's demands. Atlanta leads globally, spending $525,475 per 10,000 residents, followed by Orlando and Miami at $466,430 and $374,921, respectively.
Contrastingly, Washington, D.C. witnessed the most significant drop in OnlyFans spending, decreasing by 6.64% to $352,885. Meanwhile, Las Vegas experienced a notable upsurge, climbing 6.23% from $243,434 to $258,607, highlighting the variability in spending patterns across U.S. cities.