SYDNEY, Nov 12 – In a trailblazing move to safeguard young people online, Australia is set to implement a social media ban targeting users under 16. Beginning December 10, over a million accounts belonging to teenagers will face a surprising ultimatum: download their data, freeze their profiles, or lose everything. This strategy puts Australia at the forefront of global efforts to protect youth in the digital age.
Major platforms like TikTok, Snapchat, and Meta’s Facebook, Instagram, and Threads are preparing to deactivate accounts of users who don't meet the age requirement. Industry insiders have confirmed that while this policy may shake up some user demographics, it should cause minimal disruption for the 20 million Australian users who remain unaffected.
The lead-up to this decision wasn't without pushback. Amidst a year filled with protests from tech companies wary of losing users and facing potential fines of A$49.5 million, concerns about invasive age verification processes were rife. Critics argued these methods could lead to cumbersome log-ins, privacy issues, and potential workarounds by savvy teens.
“Switching to age-estimating software already in place could make this transition smoother than expected,” noted a source close to the matter.
Instead of constant birthdate checks, social media companies plan to utilize existing software that estimates age through engagement metrics, like the frequency of “likes.” This approach aims to simplify compliance and maintain user privacy while steering clear of the pitfalls of more traditional verification systems. As the world watches, Australia's bold experiment could set a precedent for online youth protection globally.