Bake Off'S John Whaite Spills The Tea On Onlyfans Earnings And Unexpected Costs

  • By Nico
  • Sept. 14, 2025, 7:50 p.m.

John Whaite's Surprising Career Shift

John Whaite, beloved champion of the Great British Bake Off, is stirring up more than just cake batter with his latest career move. After a successful stint on Strictly Come Dancing as part of the first same-sex duo, John has decided to leave the TV limelight to return to OnlyFans—a platform known for its adult content. His revelation? The earnings from his OnlyFans account have surpassed his television paycheck, marking a new chapter in his professional life.

From TV Stardom to OnlyFans Success

Despite his success on British television, John found himself at a crossroads after Steph's Packed Lunch was canceled. But the change was part of his plan. "Honestly, I am completely fine," he shared online. "This is the truth, I was going to leave TV this year anyway." The Bake Off star decided to embrace a more unconventional path by joining OnlyFans, where he's been pulling in impressive figures. "I earned more last month than I got paid for Strictly," John confessed.

John Whaite celebrity

John Whaite celebrity

"I enjoy performance. I enjoy being a show-off. I enjoy building my body and celebrating the results," John explained, addressing his OnlyFans comeback.

The Costs of a Lucrative Move

However, John's flourishing OnlyFans venture isn't without its costs. His return to the platform has affected his brand partnerships. Notably, he parted ways with Peugeot after revealing his OnlyFans activity, humorously noting, "Forgive me Peugeot, for I have sinned." Similarly, his collaborations with Waitrose have reportedly been "expunged." While John’s new income stream is robust, it does highlight the often-complex relationship between digital content creation and traditional brand endorsements.

Whether it's baking strudels or capturing fans' attention online, John Whaite continues to navigate his unique career path with charisma and courage. His story is a testament to the evolving dynamics of fame and the creator economy.

Nico
Author: Nico
Nico

Nico

Nico tracks the pulse of SoCal creator culture - from WeHo nights to TikTok mornings. He chases viral moments, fan deals, collabs, and live events with fast, human coverage. Expect Q&As, “Hot Now” briefs, and field notes that tell you what’s popping and why it matters. If it’s trending by noon, Nico had it at breakfast.