Erika Eleniak appears to have parlayed decades of screen recognition into a lucrative new venture on OnlyFans, with reports saying the former Baywatch star is bringing in about $10,000 (roughly £7,400) per week just weeks after launching her account at 56. TMZ says her subscriber total has climbed past 1,100, putting her on course for roughly $40,000 (about £29,500) a month if the pace holds.
Those numbers should be read as reported revenue rather than confirmed take-home pay – there’s no public accounting for platform fees, taxes or other costs that would reduce what actually lands in her bank account.
Elaniak rose to fame as lifeguard Shauni McClain on Baywatch from 1989–1992, sharing the screen with the show’s familiar faces including David Hasselhoff. She went on to work in film and television, with credits such as Under Siege and a steady career in entertainment spanning decades.
She announced her OnlyFans launch in August, pitching the page as a spot for personal photos, videos and beach-themed content – plus the foot-focused posts fans had been asking for. Initial reporting noted her page leaned into foot-related material before she broadened the offerings to include more daring content and behind-the-scenes glimpses.
"Growing up on the beach in that red swimsuit was a big part of my life – this page gives me a chance to share a more private, playful side, from beach days to the specific things fans keep requesting," Eleniak said.
TMZ’s figures suggest a weekly intake near $10,000, which extrapolates to about $520,000 (roughly £390,000) over a year if the same rate persisted. Publication estimates are simple calculations based on reported weekly revenue and do not represent a verified annual salary or net earnings.
Page Six and other outlets note Eleniak promoted the account as a personal, lifestyle-focused space rather than a purely explicit channel, even while responding to niche fan requests. Reports also say she initially leaned into foot content before sharing a wider variety of material for subscribers.
Alongside the OnlyFans activity, outlets report Eleniak is expected to make a cameo in Fox’s reboot of Baywatch, returning as Shauni McClain in a different capacity decades after her original run. Whether that appearance and her subscription platform will feed one another remains to be seen, but right now the strategy is clearing one early hurdle – attention.
Using OnlyFans lets Eleniak connect directly with fans, control her image and monetize longtime name recognition. Early reported figures indicate that approach is generating meaningful income rapidly, even as the usual caveats about reported versus net earnings apply.