Beardo'S Bold Move: Nsfw Campaign With Dot Media Redefines Grooming

Beardo and Dot Media Shake Up Grooming Norms

Mumbai is buzzing as Beardo, the beard and hair brand under the Marico umbrella, unveils its latest venture – the NSFW campaign. This bold initiative, crafted by Dot Media under the guidance of Danny Advani, shifts the narrative around men's grooming. No longer a sporadic affair, grooming becomes a daily ritual for the modern man. Beardo's premium range ensures grooming is seamless, stylish, and a staple for men aiming to exude confidence daily.

The campaign champions "Main Character Energy," highlighting presence, allure, and self-assuredness. Instead of delving into the mechanics of grooming, NSFW showcases moments where men effortlessly captivate with minimal effort. It's a celebration of those who command attention naturally.

Spotlight on Dot Media's Talents

In a strategic move, Dot Media features its stars – Jason Shah, Rishabh Sawhney, and Harshit Arora – who personify this Main Character Energy. Their charisma, style, and self-confidence align perfectly with Beardo's target audience: contemporary men who see grooming as an integral aspect of their identity.

“Dot Media has always aimed to create campaigns that are rooted in pop culture and spark conversations. With NSFW, the idea was to capture the new reality of men who don’t just groom for occasions but for daily presence," shared Danny Advani, Head of Business Strategy and Planning at Dot Media.

The talent selection is data-driven, ensuring a strong connection with the desired audience across digital channels. Their portrayal resonates with modern grooming values, making the campaign both aspirational and grounded.

Revolutionizing the Grooming Arena

Siddharth Vaya, Chief Business Officer at Beardo, emphasizes that grooming is about more than aesthetics – it's about harnessing one's presence. "NSFW does just that," he says, "This series is designed to be the ultimate attention-grabber. Hair here isn't just an accessory; it's the main attraction, the catalyst for confidence, appeal, and dominance."

With Prashant Nair handling senior business management and Om Singh co-founding Dot Media and leading production, the campaign's success is a collaborative masterpiece. The production team, including director Nikhil and producers Danny Advani and Viren Arya, alongside Priyesh Balakrishnan and Preetham Srinivas from the brand team, ensures that NSFW is just the beginning of Beardo's mission to make grooming unapologetically sexy.