Big Tech Faces Backlash Over Alleged Sexism In Health Content

The Digital Dilemma: Women's Health in the Crosshairs

The world of technology continues to evolve, but sadly, some age-old issues persist. The latest uproar circles around the marginalization of women's health content by major tech companies, a problem reminiscent of historical dismissals like the infamous 'vapours'. Today, platforms like TikTok, Meta, Google, and X are under pressure for allegedly downranking or hiding posts that use anatomically correct terms related to women’s health.

This shadow banning isn't just an annoyance – it's a reflection of what many are calling 'Big Tech sexism'. Activists and lawmakers are rallying for change, urging tech giants to acknowledge the harm caused and to take action. As the tech firms have both the resources and expertise to rectify these issues, campaigners argue they lack the will to do so.

Raising Awareness and Seeking Solutions

Earlier this year, Essity – the company behind period product brands like Bodyform and ModiBodi – surveyed 4,000 adults, highlighting a worrying trend: nearly two-thirds rely on online sources for health advice, with social media playing a crucial role. Yet, finding reliable information on women's health topics is a struggle, especially among the younger demographic.

“Users are frustrated by the lack of access to vital health information due to arbitrary content restrictions,” said a concerned activist.

The concept of 'shadow banning' is well-known, with 77% of 18–34-year-olds understanding it as the unexplained restriction of content. This practice is severely impacting the dissemination of essential health and well-being information.

The Consequences of Censorship

Content creators, educators, and businesses focused on women’s health are facing massive hurdles. The group CensHERship reports that 95% of those sharing women’s health content have experienced censorship over the past year. This has led to significant financial losses for female-led businesses and femtech companies, with some reporting losses up to £500,000 annually due to blocked campaigns.

Charities are also hit hard, finding it difficult to spread vital health information. The algorithms' bias against women's health topics is evident, with a marked drop in views and engagement compared to men's health content. Campaigners argue it's time for the government to step in, demanding transparency from tech giants and calling for algorithm reforms.

The fight continues against a backdrop of historical neglect of women's health. With the current knowledge and resources, there's no reason for these invisible filters to persist. Big Tech must rise to the occasion and address the damages their practices are causing.