California Shells Out $350M On Onlyfans In 2025 – La Leads The Charge

Golden State's Million-Dollar Obsession

Californians are showing their love for OnlyFans in a big way. In 2025, residents of the Golden State poured an eye-watering $350.6 million into the sometimes risqué subscription platform. Los Angeles, in particular, set the pace with a jaw-dropping $71.3 million expenditure, ranking just behind New York City on the national spending leaderboard, according to a revealing analysis by OnlyFans search engine, OnlyGuider.

In Los Angeles, this translates to residents spending nearly $195,000 daily on content. The state's total represents a significant 13% of the national spending on OnlyFans, illustrating the robust creator economy thriving in California. "Despite its massive population diluting per-capita intensity, no other state comes close to California’s raw economic contribution to the creator economy," the report emphasizes.

LA Takes the Spotlight

Los Angeles alone accounted for a spectacular $105.5 million of California's total spend in 2025, with a huge chunk – approximately 70% – directed towards direct messages and bespoke pay-per-view (PPV) content. This trend highlights a growing consumer preference for personalized interactions over static subscriptions.

“Since custom PPV involves making videos or photos tailored to fan’s specific asks, creators can charge more money," the report notes.

The allure of tailored content allows creators to demand higher rates, with subscriptions typically ranging from $4.99 to $49.99 per month.

California's Other Heavy Hitters

While LA dominated the spending scene, other Californian cities also contributed significantly. San Diego followed with $21.3 million, and the tech hubs of San Francisco and San Jose each spent around $11.7 million. Fresno rounded out the top five with expenditures reaching approximately $4.5 million.

Within Los Angeles County, Long Beach emerged as the second-highest spender at $3.8 million, with West Hollywood not far behind at $1.9 million. This spending behavior underscores the diverse and dedicated fanbase that drives the bustling creator economy across the region.