Cp Axtra Teams Up With Tencent Cloud For Ai-Powered Retail Revolution

CP AXTRA's Bold Move into Digital Transformation

BANGKOK, Sept. 1, 2025 – CP AXTRA, the powerhouse behind Thailand's leading wholesale and retail chains Makro and Lotus's, is charging ahead in its digital transformation journey, with an ambitious plan to reshape the future of smart retail. At the heart of this initiative lies a focus on cutting-edge AI technology designed to elevate manpower efficiency, allowing staff to dedicate more time to strategic, value-driven tasks while boosting online sales to meet evolving consumer demands.

Partnering with Tencent Cloud for Innovation

In a strategic move, CP AXTRA has partnered with Tencent Cloud, the tech giant's cloud service arm, to steer this transformative voyage. Formalized earlier this year with a Memorandum of Understanding (MoU), this collaboration marries CP AXTRA's retail savvy with Tencent Cloud's tech prowess, setting an innovative precedent for Asia's retail landscape.

CP AXTRA is tapping into Tencent Cloud's extensive offerings, from Infrastructure-as-a-Service (IaaS) to AI-driven big data solutions and advanced container management with Tencent Kubernetes Engine (TKE), optimizing operations across 2,600+ stores in Thailand. This tech infusion aims to enable flexible, scalable digital innovation, streamlining costs and operations.

“By harnessing the power of artificial intelligence and working closely with Tencent Cloud, we are reducing repetitive workloads, enabling our employees to focus on higher-value tasks, and setting ambitious targets for online growth,” said Tarin Thaniyavarn, Group Chief Technology & Data Officer at CP AXTRA.

Revolutionizing Customer Experience

A standout aspect of this digital shift is the launch of CP AXTRA's Weixin/WeChat Mini Program, offering seamless shopping to Chinese-speaking consumers across Asia. This platform enables customers to explore and purchase an array of Thai products from their smartphones, capturing the essence of bringing "Thailand to your hands." With a curated selection ranging from daily necessities to local delights, CP AXTRA ensures quality and dependable service.

This initiative aligns perfectly with CP AXTRA's goal to deliver an unparalleled cross-border shopping experience, merging reliable sourcing from Thailand with the swift convenience demanded by modern consumers in China and beyond.

Tencent Cloud's Role in Redefining Retail

Chen Rui, Tencent Cloud's Vice President of International Business, expressed pride in the partnership, emphasizing the role of cloud technology in tackling complex challenges and seizing new growth opportunities within the retail sector. "Together, we are setting a new standard for digital innovation," he noted, underscoring the alliance's commitment to sustainable, tech-driven business success.

More than a tech upgrade, this partnership embodies a transformative reimagining of customer experiences and retail innovation. By tackling scalability and infrastructure concerns, CP AXTRA is cementing its status as a leader in retail tech, with Tencent Cloud solidifying its position as a global player in digital innovation.