Elon Musk'S Xai Sparks Controversy With Nsfw Grok Ai Avatars

  • By Cole
  • Oct. 10, 2025, 9:10 a.m.

Elon Musk’s AI Company xAI in the Spotlight

Elon Musk’s AI initiative, xAI, is generating buzz with its Grok AI chatbot, known for its creative avatars. However, recent developments have unveiled a more controversial feature: avatars like "Ani" that engage in NSFW (Not Safe For Work) content.

According to Business Insider, the Ani avatar was specifically programmed by xAI to engage in flirtatious and sexually suggestive dialogue. Multiple users have confirmed that the avatar initiates sexually explicit conversations. This behavior wasn't a glitch – it was a deliberate design choice by the company.

Elon Musk's xAI staff worked on adult content for Grok AI under ‘Project Rabbit’

Elon Musk's xAI staff worked on adult content for Grok AI under ‘Project Rabbit’

Inside Project Rabbit

Reports indicate that xAI staff members working on Ani were tasked with writing semi-pornographic scripts under a project named "Project Rabbit." Employees, who initially believed their work would enhance voice capabilities, found themselves creating content more aligned with adult entertainment when users began requesting explicit interactions.


“It was supposed to be a project geared toward teaching Grok how to carry on an adult conversation,” one former employee mentioned to Business Insider.

Additionally, some staff shared unsettling experiences, with one stating, "It was basically audio porn. Some of the things people asked for were things I wouldn’t even feel comfortable putting in Google." Such revelations raise serious concerns about the ethical implications of AI design and how companies like xAI manage the use and potential misuse of their technologies.

Elon Musk led xAI Grok chatbot flagged for NSFW content, workers warn of CSAM risks

Elon Musk led xAI Grok chatbot flagged for NSFW content, workers warn of CSAM risks

Ethical Concerns and Company Responsibility

The exposure of Project Rabbit’s underlying purpose has brought to light significant ethical questions. Among the 30 staff members involved, 12 reported facing requests for sexual content, including disturbing material depicting child sexual abuse. These revelations emphasize the critical responsibility of AI companies in ensuring their technologies are used ethically.

As the industry grapples with these challenges, the scrutiny on Elon Musk and xAI's role in maintaining ethical standards continues to grow. The conversation around responsible AI development is more relevant than ever.

Cole
Author: Cole
Cole

Cole

Cole covers the infrastructure of the creator economy - OnlyFans, Fansly, Patreon, and the rules that move money. Ex–fact-checker and recovering musicologist, he translates ToS changes, fees, and DMCA actions into clear takeaways for creators and fans. His column Receipts First turns hype into numbers and next steps. LA-based; sources protected; zero patience for vague PR.