In 2025, OnlyFans is riding a wave of unprecedented growth, fueled by the global appetite for adult content. As reported by OnlyGuider, there has been a significant shift in OnlyFans' revenue streams. Once dominated by English-speaking regions, the platform's expansion is now driven by other parts of the world.
An examination of search patterns and revenue data across 188 countries and 100 cities highlights two main trends: while the US, UK, and Australia remain staple markets, their growth has decelerated to a modest 1–2% annually. In contrast, Southern European countries like Italy and Spain, along with Latin American nations like Mexico and Colombia, are now seeing annual spending hikes exceeding 20%.
Leading the global rankings for per-capita expenditure on OnlyFans is Finland, with nearly $127,000 spent per 10,000 residents. This figure is a staggering 50% higher than that of the US. Rounding out the top five are Canada, Australia, Guernsey, and the Isle of Man. The prominence of the UK’s offshore territories isn't unexpected; these areas, known for their robust banking sectors, traditionally show high engagement on the platform.
“Finland's leading position reflects a broader European trend towards increased engagement with digital content,” remarked a market analyst.
Though Greece doesn't feature in the global Top 20 for per-capita spending, its neighbor Cyprus ranks 14th with $60,000 spent per 10,000 residents. In the European Top 20 for 2025, Finland holds its ground at No.1, followed by Guernsey, the Isle of Man, the UK, and Ireland. Cyprus comes in 11th, while Greece finds itself in 18th place, spending nearly $46,000 per 10,000 residents.
When it comes to total national spending, the US leads the world with over $2.5 billion splurged on OnlyFans in 2025. The UK follows with $531 million, while Canada, Italy, and Mexico also feature prominently. In Europe, the UK remains the largest market for total spending, trailed by Italy, Germany, France, and Spain. Greece ranks 12th in Europe, allocating $47 million to OnlyFans this year.