Hailey Bieber Sizzles In String Bikini For Calzedonia'S Glam Summer Campaign

  • By Imani
  • May 23, 2026, noon

Hailey Bieber's Stunning Poolside Debut

Hailey Bieber dazzled in a new series of poolside photos, taking Calzedonia's latest swimwear campaign to the next level. Captured by renowned photographer Adrian Martin, the shots feature the model and Rhode founder in a captivating string bikini, which was later shared by a fan account on X. With the campaign, Bieber not only flaunts Calzedonia's chic swimwear but also marks her role as their global digital ambassador.

The Bikini That Stole the Show

Bieber's bikini is the epitome of elegance, crafted from a buttercream white fabric with a sequin-net finish. The ensemble includes a triangle swim top with a delicate mesh overlay and sequin embellishments, offering both style and comfort with removable cups, adjustable straps, and a thin back-tie closure. Her matching string bottoms continue the theme with slim side ties, invisible seams, and a fully lined interior, completing the polished look.

“Hailey Bieber embodies the relaxed yet glamorous California summer vibe, perfectly showcasing Calzedonia's swim line.”

Summer Vibes and Style

The soft, neutral tone of the bikini adds a touch of sophistication, with Bieber's minimal styling ensuring the spotlight remains on the swimwear's shimmering texture. Her effortless beach wave hairstyle, bronzed skin, and natural makeup accentuated her fresh, summer-ready look. This campaign encapsulates the essence of a laid-back California summer, with Calzedonia's swim line at its heart.

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Imani
Author: Imani
Imani

Imani

Imani follows the money: payouts, contracts, lawsuits, and platform enforcement. With a background in entertainment PR and paralegal work, she breaks complex stories into plain-English playbooks for creators. Her series Follow the Money connects drama to data - who benefits, who pays, and what to do next. Calm, sourced, and courtroom-ready; DTLA is her second office.