Stella Barey first grabbed attention on TikTok during the pandemic, openly sharing her candid thoughts on topics like anal, which quickly amassed her a following. "The level of isolation pushed me there," she reflects on the transformative journey. Her TikTok fame seamlessly transitioned to financial success on OnlyFans, where her earnings soared from $8,000 in her first month to a whopping $300,000 at her peak. Yet, despite the success, Barey faced industry pressures that led her to seek better opportunities for herself and her peers.
In April, Barey unveiled Hidden, a pioneering adult platform crafted by sex workers for sex workers. Marketed as the "anti-OnlyFans," Hidden offers a fresh perspective on the adult industry, emphasizing on fairer working conditions. With a sleek design and a creator-first approach, Hidden mirrors TikTok's user experience but caters to adult content, spanning genres from BDSM to lingerie showcases. "In this industry, no one expects that anyone's going to be able to change anything," Barey explains. She emphasizes the burnout caused by self-promotion demands, a challenge Hidden aims to tackle through enhanced discoverability features.
"Innovation like adding a ForYou page makes it easier for girls to build up promo. It creates an ecosystem where we're all bringing fans that are circulating to everybody," Barey highlights the community-driven approach.
Hidden's mission is rooted in creator empowerment, evident in its strategic features. With an 18 percent commission rate, lower than OnlyFans, and robust charge-back protections, Hidden seeks to safeguard creators' earnings. It also offers a creator store for bulk video sales and personalized liaisons for account support, ensuring creators can maximize their revenue streams without unnecessary hurdles. Barey acknowledges her success on OnlyFans but believes Hidden fills gaps she long felt existed.
Hidden consolidates existing industry features into one cohesive platform, providing a comprehensive toolset for adult creators. By fostering a supportive ecosystem, Barey hopes to reshape the landscape, granting creators the control and respect they deserve in the industry. "I've made the large majority of my money on OnlyFans, so I can't hate at all on it," Barey notes, recognizing the coexistence of both platforms while highlighting Hidden's unique offerings.