Is Virtual Reality Really Dead? A Deep Dive Into The Current Vr Landscape

  • By Cole
  • Feb. 8, 2026, noon

The Virtual Reality Rollercoaster: Meta and Apple’s Struggles

Virtual reality, once heralded as the future of online engagement, finds itself in a tumultuous phase. Meta, the heavyweight in the VR arena, has seen its virtual reality arm, Reality Labs, hemorrhage over $73 billion since its inception five years ago. This financial blow has prompted Meta to reallocate resources toward smart glasses and artificial intelligence. Meanwhile, Apple has experienced its own hiccups, shipping a modest 45,000 Vision Pro headsets in the last quarter of 2025—dwarfed by the 82.6 million iPhones sold in the same period.

Mark Zuckerberg's ambitious vision for Horizon Worlds as a digital utopia remains largely unfulfilled, with a user base of just 200,000. In stark contrast, games like Roblox boast over 380 million monthly users. Despite having top-notch hardware, both Meta and Apple are feeling the sting of unmet expectations.

The Silver Lining: VR as a Creative Medium

Amidst the challenges, virtual reality continues to thrive as a platform for storytelling and creativity. Matt Celia, co-founder of Light Sail VR, passionately believes in VR's potential to reshape narrative experiences. "This is the most authentic way to tell stories," Celia asserts, highlighting how VR films provide an immersive escape from everyday distractions.

“When you make the conscious choice to put on a headset and engage with content, it's transformative,” Celia explains, emphasizing VR's meditative quality.

Filmmakers are inventing a new cinematic language, crafting experiences like Steve Martin’s SNL monologue and immersive documentaries like D-Day: The Camera Soldier—offering audiences a fresh way to engage with stories.

The Evolving Gaming Landscape

Gaming continues to be a driving force for VR adoption, albeit with its own set of hurdles. Meta’s decision to shutter three of its AAA game development studios hints at growing pains in the gaming sector. However, Resolution Games, a studio that launched in 2015, is finding success with titles like Demeo, which has earned critical acclaim and a partnership with Wizards of the Coast.

CEO Tommy Palms emphasizes the importance of resource efficiency in this challenging market, stating, "You have to be conservative with funds where hits are scarce and less financially rewarding than in other ecosystems." Resolution’s approach—focusing on social, collaborative gameplay—seems to be a winning formula.

Horizon Worlds: A Mixed Reality

Mark Zuckerberg's vision for a populated Metaverse through Horizon Worlds is not fully realized yet. Five years in, it feels more like an abandoned digital landscape. While tens of thousands of worlds exist, they often lack the human presence that was supposed to be their hallmark.

Despite this, unique pockets of activity emerge, like The Soapstone Comedy Club—a vibrant space defying the trend of deserted virtual realms. Aaron Sorrels, known online as "TheUnemployedAlcoholic," has turned this virtual comedy club into a community hub. "There are dynamic and powerful things happening every day in VR," Sorrels notes, highlighting the thriving community at The Soapstone.

Virtual Reality's Future: Niche but Alive

While VR may not have achieved mainstream ubiquity, it thrives within niche communities dedicated to specialized interests. Whether it’s cinephiles enjoying private screenings, comedians hosting virtual open-mics, or gamers battling in interactive realms, VR is carving out its own space.

The grandiose vision of a universal Metaverse may not have materialized, but a more organic, community-driven VR landscape is flourishing. Virtual reality is not a universal solution, but for those it serves, it’s very much alive and kicking.

Cole
Author: Cole
Cole

Cole

Cole covers the infrastructure of the creator economy - OnlyFans, Fansly, Patreon, and the rules that move money. Ex–fact-checker and recovering musicologist, he translates ToS changes, fees, and DMCA actions into clear takeaways for creators and fans. His column Receipts First turns hype into numbers and next steps. LA-based; sources protected; zero patience for vague PR.