Japan's Content Overseas Distribution Association (CODA), which includes heavyweights like Studio Ghibli, has put OpenAI in the hot seat over its alleged use of Japanese art to train AI. The spotlight is on OpenAI's Sora 2, a cutting-edge video generator accused of leveraging copyrighted materials without proper permission.
Earlier this year, OpenAI's knack for turning everyday images into "Ghibli-style" masterpieces using its ChatGPT image generator caught fire on social media. Even OpenAI's CEO, Sam Altman, jumped on the bandwagon, flaunting a whimsical Ghibli-inspired profile picture. But this playful trend has now hit a serious note, prompting CODA to demand that OpenAI halt the use of Japanese art in its datasets.
“The association's letter highlighted the uncanny resemblance of Sora 2 outputs to Japanese artwork, suggesting unauthorized use of copyrighted materials,” a representative for CODA shared.
The crux of the conflict lies in OpenAI's copyright policy, which allows creators to opt out of having their work used in AI training. CODA, however, asserts that this approach is at odds with Japan's copyright laws, which require explicit prior consent from rights holders. This difference in policy could have significant implications for AI's future relationship with copyrighted content.
Adding to the complexity, reports have surfaced about OpenAI's Sora iOS app, which reportedly lets users create videos featuring characters like SpongeBob SquarePants. This raises more questions about OpenAI's content moderation practices and the potential legal challenges it may face.
The controversy isn't limited to Japan. Globally, AI companies are under the microscope for how they handle copyrighted materials. OpenAI has previously faced allegations from India's Digital News Publishers Association and major media organizations about unauthorized use of their content in AI training models.
The stakes are high as OpenAI navigates these waters, especially with its recent $38 billion partnership with Amazon aimed at bolstering its AI infrastructure. This massive deal could influence how OpenAI approaches copyright compliance in the future.
As CODA pushes for accountability, the outcome of this dispute might set a groundbreaking precedent in the world of AI and creative content, in Japan and beyond.