
Pop sensation Justin Bieber is stirring excitement among his fans by dropping hints about a follow-up to his recent album, Swag. The album, which was released just two months ago, is already getting a sequel tease. This news came to light thanks to Josh Hewitt, a content creator for Bieber's label, Universal Music Group, who shared a video of a billboard in east London sporting the title Swag II.
The original Swag album made waves when it unexpectedly dropped as a 21-track behemoth on July 11th. Bieber had teamed up with various artists and producers, including Dijon, mk.gee, and Eddie Benjamin, to craft this project. Inspired by his new journey as a father, the album offered a more introspective look into Bieber's life and featured chart-toppers like “Daises,” which became his eighth UK number one single.
“This new era of music reveals a deeper perspective and more reflective sound, marking some of Justin's most personal work to date,” a press release noted about Swag.
The success of Swag marks Bieber's first full-length release since his 2021 album, Justice. The project was celebrated for its themes of marital devotion and fatherhood, signaling a more mature phase in Bieber's music career. The Independent's Adam White, however, offered a critical take, describing the album as a "god-fearing, hyper-sexual slog." Despite mixed reviews, Bieber's fans remain eagerly attentive to his evolving sound.
Bieber's personal life has also been a hot topic. He became a father to son Jack in August of last year with wife Hailey Bieber, whom he's been married to for seven years. Amidst rumors of parting ways with longtime manager Scooter Braun, the pop star's career continues to captivate, with fans eager for more details on Swag II.
Discovered on YouTube at just 13 by Scooter Braun, Justin Bieber has risen from viral sensation to global pop icon. After signing with RBMG Records in 2008, he released his debut single "One Time," quickly establishing his musical footprint. His first studio album, My World 2.0, came out in 2010 and solidified his place in the pop music scene.
The Independent has reached out to Bieber's representatives for further comments regarding the rumored new album. With Swag II on the horizon, both his loyal Beliebers and the music world are eagerly watching what comes next from this dynamic artist.