Lana Rhoades, the renowned adult film actor, is stepping into a new role as co-owner of Hidden, a promising new platform for adult content creators. Unlike its main competitor, OnlyFans, Hidden aims to offer a more equitable profit-sharing model and improved conditions for those in the industry. The news comes as a surprise to many, given Rhoades' retirement from active participation in adult films, but her commitment to the cause is unwavering.
Hidden was the brainchild of TikTok and OnlyFans creator Stella Barey, who, after years of navigating the demanding adult content industry, felt compelled to create a platform that truly serves its creators. Designed to function like TikTok but for adult content, Hidden launched in April this year, positioning itself as an 'anti-OnlyFans' venture. It's uniquely operated by people within the industry, ensuring policies and products align more closely with creators' real needs.
On December 4, during the highly anticipated 'Goon-A-Thon' event, Lana Rhoades will officially be welcomed as Hidden’s co-owner and chief creative operator. This move signifies a bold step forward for the platform, which currently boasts a user base of 115,000, predominantly male, and over 2,200 creators, mostly women. Rhoades has expressed big plans for Hidden, envisioning expansions into feature films, educational content, live events, and even a clothing line.
“There’s a huge lack of transparency. Creators are often left guessing about shadowbans, payout issues, or why their content suddenly stops performing," Rhoades stated. "Most platforms are built by people outside the industry and feel disconnected from what creators need.”
This announcement follows a shift in OnlyFans' policies, where CEO Keily Blair has introduced mandatory background checks for new creators. Rhoades’ involvement with Hidden underscores a growing desire within the community for platforms that prioritize creator welfare and transparency.
Stella Barey, the visionary behind Hidden, voices her determination to offer a stable alternative to major platforms, especially amid increasing age-verification laws and rising conservatism. "A lot of people have told me there will never be anything except OnlyFans," Barey shared. "It’s reassuring to know we’ve built a platform where creators won’t suddenly be cut off.”
As Hidden gains traction, it represents a significant shift in the landscape of adult content creation, with Rhoades and Barey leading the charge for a more sustainable and supportive environment for creators. The industry watches closely as this "anti-OnlyFans" platform carves out its niche, appealing to both creators and consumers alike.