Who would have thought marmots could be the next big thing on OnlyFans? UCLA professor Dan Blumstein did when he launched his unique account, OnlyMarms, to support research on these adorable rodents. Following cuts in federal funding to universities, Blumstein turned to this unconventional platform hoping to keep the long-standing Marmot Project alive. The account, showcasing family-friendly clips of marmots in their natural habitat, has already pulled in over $5,000 since its May launch.
The Marmot Project started back in 1962 by behavioral ecologist Ken Armitage and is renowned as the second-longest study of individually identified mammals globally. Only Jane Goodall’s famous chimpanzee research eclipses it. Blumstein, who took over in 2001, has dedicated 25 summers to observing these creatures and remains passionate about the insights long-term studies provide into how species adapt to environmental changes.
“I view this as an obligation and an honor,” Blumstein states. “Such studies are crucial for understanding ecological responses.”
The idea for OnlyMarms came to Blumstein while he was in a serene meadow, tallying marmots. Having watched a series where Elle Fanning’s character uses OnlyFans for financial troubles, he pondered, "Marmots have money troubles too," leading to the account's creation. While one student found the pitch groan-worthy, another coined the catchy name OnlyMarms.
Despite an initial verification hiccup with OnlyFans, since marmots lack driver’s licenses, the account now thrives with 1,700 fans. Supporters even launched a memecoin, racking up $75,000 in fees, which Blumstein initially deemed a scam.
The project is gearing up for its inaugural Fat Marmot Week, inspired by Alaska’s Fat Bear Week, where marmots bulk up before hibernation. Blumstein hopes to shed light on the broader issues of dwindling university support and long-term ecological research challenges. "This isn't just about marmots," he reflects. "It's about the threat to science and education."
Despite underlying concerns, the upbeat response to OnlyMarms brings a positive vibe to Blumstein’s work. "This gives me hope and joy," he shares. "Even if the ship is sinking, we’ll laugh and fight as we go down."