Montenegro Cracks Down On Animated Film With Adult Content Aired On Kids' Channel

Animated Film Sparks Controversy

The Agency for Audiovisual Media Services of Montenegro (AMU) has launched proceedings against Serbian authorities after an animated film aimed at adults was aired on the "Pink Kids" program. AMU has flagged the film's content as highly inappropriate for children, citing elements like graphic violence, substance abuse, sexual activities, and offensive language.

Highlighting a breach of child protection standards, the AMU referred to Article 7, paragraph 1 of the Convention on Transfrontier Television. They stressed the necessity for parental guidance and vigilance when it comes to children's media consumption, emphasizing that parental involvement is crucial in safeguarding young audiences from harmful media influences.

Parental Advisory Issued

In a statement, AMU noted the repeated broadcasts of this adult-rated animated film by "Pink Media Group" and its distribution in Montenegro through various technological platforms. The film, classified as adult content according to international guidelines, should not have found its way into children's programming. This has raised significant concerns about the responsibilities of broadcasters in protecting minors.

"Parental support and supervision are key factors in protecting children from harmful media influences," the AMU stated.

The AMU has taken a firm stance in advocating for a safe media environment for children, urging the Media Regulatory Authority (REM) to promptly address this issue and report back on the measures taken within two weeks.

Next Steps and Possible Consequences

The AMU has emphasized that if the violation persists beyond the given deadline, they will exercise their legal authority to restrict this broadcaster's programs in Montenegro. They remain dedicated to upholding public interest and ensuring a media space that respects both domestic and international regulations for child safety.

The AMU's actions underline the importance of adhering to content regulations, particularly in children's programming, and signal serious consequences for broadcasters that fall short of these standards.