New Yorkers On Pace To Drop $164.3M On Onlyfans In 2026 – $450K A Day, Tops Us Cities

New York set to spend $164.3 million on OnlyFans in 2026

New York City is on track to spend $164.3 million on OnlyFans this year – roughly $450,000 a day – according to data analytics site OnlyGuider. That projection represents an 11.2% increase over last year and outpaces the expected 8.9% growth across the United States.

The report highlights that New York leads the nation in total city-level OnlyFans spending, a notable stat given the platform's subscription model and the rising creator economy.

“My subscribers have completely changed how I date – their generosity makes it hard to go back to regular relationships,” said Scarlett Jones, speaking to how creator income can reshape personal life.

Borough-by-borough breakdown

OnlyGuider's numbers show Manhattan alone accounting for $83.35 million of the city's total, making it the single biggest borough spender. Queens follows at $33.52 million, then Brooklyn at $28.52 million and the Bronx at $12.31 million.

Staten Island trails the rest with a comparatively modest $6.6 million projected spend. Those figures give a clear picture of where the demand and wallet power sit inside the five boroughs.

Per-capita rankings put New York in perspective

While New York tops the list for aggregate city spending, it falls down the per-capita charts. The city ranks 93rd in per-capita OnlyFans spending at $237,805 per 10,000 residents, a reminder that raw totals don’t tell the whole story.

Atlanta leads the per-capita city rankings at $1,091,381 per 10,000 residents, followed by Salt Lake City at $952,303. At the state level, North Dakota ranks highest per capita with $278,815 per 10,000 residents, and New York state sits 14th at $215,729 per 10,000.

New York’s share of state spending and national context

OnlyGuider reports New York state is expected to spend $341 million on OnlyFans in 2026, with New York City representing about 48% of that total. Statewide, New York ranks third nationally behind California and Texas in projected OnlyFans spending.

Across the country, the U.S. is projected to spend $5.256 billion on OnlyFans in 2026, an 8.9% increase over 2025. The national picture shows steady growth even as a handful of states saw declines year over year.

States that slipped and how the platform works

OnlyGuider found just three states with year-over-year drops: Alabama at $52.93 million (down 2.5%), Arkansas at $29.90 million (down 1.1%), and Missouri at $82.69 million (down 0.08%). Those slight declines contrast with broader national growth.

For context on the platform itself, OnlyFans is London-based and allows subscribers to message creators and pay for personalized photos and videos. Creators keep 80% of their earnings, a revenue split that helps explain why pockets of fans can translate into meaningful income for top creators.