New Yorkers Splash Out $167 Million On Onlyfans Subscriptions In 2025

Big Spending in the Empire State

In an eye-popping testament to the digital age, New York State residents splurged an estimated $167.1 million on OnlyFans subscriptions in 2025. A recent study by OnlyGuider, a search platform, breaks down these numbers, highlighting how residents from various corners of the state engaged financially with content creators on this popular platform.

Leading the charge, New York City accounted for nearly half the state’s total expenditure, racking up an impressive $87.2 million. Manhattan proved to be the biggest spender with $38 million, solidifying its place as the epicenter of digital content consumption in the state.

“This data underscores how deeply ingrained digital content subscriptions have become in New York's lifestyle,” said a spokesperson for OnlyGuider.

Spotlight on Upstate Spending Habits

While the Big Apple dominated in absolute terms, Buffalo took the crown for per capita spending. With $244,403 spent for every 10,000 residents, it led the state, even reaching 14th place nationally among 167 surveyed municipalities. Syracuse and Rochester followed closely, showcasing a strong appetite for digital content across upstate cities.

Elsewhere, New York City's per capita spending ranked 89th nationally, with significant contributions also coming from other urban areas like Yonkers, which placed 156th. This shows a diverse and widespread commitment to supporting digital creators beyond the capital’s bustling streets.

Digital Economy and Subscriber Trends

The detailed analysis reveals a robust participation in the creator economy from both metropolitan and regional communities. County-level figures reflect this with Oswego, Jefferson, and Montgomery Counties leading in per capita engagement, further solidifying New York's status as a key market for digital subscription services.

With both high absolute spending in major urban centers and significant per capita engagement in regional areas, New York confirms its position as a powerhouse in the rapidly evolving digital economy landscape. This trend underscores the importance of direct subscription platforms in the modern media consumption era.