Onlyfans Dominates 2025: Americans Spend A Staggering $2.64 Billion

OnlyFans' American Market Booms

Americans have shelled out a jaw-dropping $2.64 billion on OnlyFans in 2025, establishing the United States as the platform’s most lucrative market. According to analysis by Finbold using data from analytics firm OnlyGuider, this massive spending highlights America's dominance in the OnlyFans universe.

The numbers are compelling – over the first 334 days, Americans spent an average of $237 million monthly, $55 million weekly, and a whopping $7.9 million daily on the London-based subscription service. This breaks down further to nearly $329,000 each hour, $5,483 every minute, or $91 every second, underscoring the platform's deep integration into US digital life.

US Cities Lead Global Spending

Despite a modest 1.95% growth from 2024's $2.58 billion, the scale is unrivaled, with the UK trailing with $531 million. Per capita, Americans spent about $77,334 per 10,000 citizens in 2025, translating to $7.73 per person across the country.

Certain cities, however, surpassed the national average by leaps and bounds. Atlanta, Orlando, and Miami topped the charts, demonstrating how deeply the creator economy has taken root in these urban hubs. Atlanta emerged as the highest-spending city globally, with an expenditure of $525,475 per 10,000 residents, closely followed by Orlando and Miami.

Market Shifts and Growth Trends

Not all regions followed the upward trend. Washington, D.C. saw the sharpest decline, with spending dropping by 6.64%, while Las Vegas experienced a comeback, with a 6.23% increase year-on-year.

Despite the monumental numbers, the US is no longer the fastest-growing market. Canada saw a 5.17% rise, and Mexico's spending surged by an impressive 19.12%, although they remain smaller markets overall.

“Atlanta, Orlando, and Miami are world-leading outliers driving much of the platform’s global economy,” said OnlyGuider CEO Sam Pierce, emphasizing the US's pivotal role in the creator-driven digital landscape.

Though growth appears to have leveled off, America's multi-billion-dollar appetite for OnlyFans content remains robust, posing intriguing questions for policymakers, businesses, and cultural analysts observing the burgeoning online subscription economy.