
Hold onto your wallets, folks - OnlyFans is shattering records left and right! The subscription-based platform, often synonymous with adult content, raked in a staggering $7.2 billion in user spending for the 12 months ending November 30, 2024. That’s a 9% jump from the previous year, proving that fans are more than willing to shell out for exclusive content.
But it’s not just the cash flow that’s turning heads. The platform saw its user base explode to 377.5 million by the end of 2024, a 24% spike from 2023, according to financial filings from parent company Fenix International. Meanwhile, creators are flocking to the site, with their numbers climbing 13% to a whopping 4.6 million in the same period.
This double-digit growth on both sides of the equation has pushed OnlyFans’ revenue to a cool $1.4 billion, thanks to the cut it takes from every transaction. Talk about a win-win!
OnlyFans, launched back in 2016, became a household name during the pandemic as creators and fans alike turned to digital platforms for connection and income. The site’s model is simple yet lucrative: creators keep 80% of their earnings from subscriptions, custom videos, tips, and direct messages, while OnlyFans pockets the rest. That split has turned several creators into millionaires practically overnight.
"OnlyFans has redefined how creators monetize their craft, and these numbers show just how much fans value that direct connection," said a spokesperson for Fenix International.
But no one’s cashing in quite like Leonid Radvinsky, the Ukrainian-born entrepreneur who bought OnlyFans in 2018. With full ownership of Fenix International and zero debt, Radvinsky pocketed $497 million in dividends for the 2024 fiscal year alone, plus another $204 million since. Since 2021, his total haul from the platform nears a mind-blowing $1.8 billion.
Here’s a fun fact: OnlyFans runs this multi-billion-dollar operation with just 46 employees. That’s right - a lean team is steering this ship, which might explain why Radvinsky is reportedly eyeing a sale at an $8 billion valuation, per a May report from Bloomberg. If that deal goes through, it’ll be one heck of a payday.
Financially, the company’s in a league of its own. From a modest $1.9 million in profit and comprehensive income in 2018, OnlyFans has skyrocketed to $520 million just six years later. That kind of growth is the stuff of Silicon Valley dreams - or, in this case, adult entertainment empires.
Still, OnlyFans isn’t resting on its laurels. The platform is pushing to shed its NSFW-only rep by highlighting diverse creators in fitness, cooking, comedy, and more, alongside its safe-for-work streaming service, OFTV. Plus, filings reveal plans to beef up public affairs to counter media misconceptions. Ambitious? You bet.