
Once a haven for fun and information, social media in Pakistan now finds itself embroiled in controversy. Platforms like TikTok, Likee, Instagram, and YouTube Shorts are seeing an alarming increase in content that borders on the explicit. This shift mirrors the business model of the notorious OnlyFans, where provocative material is not only shared but also lucratively monetized.
Prominent figures such as Sumbal Malik, Sufi Gujaratan, Saba Shah, and Jaya Rajput are at the forefront of this transformation. Their live broadcasts feature conversations and actions that many deem inappropriate, all in the pursuit of fame and financial gain. These content creators are rewarded with digital gifts and actual money, turning their streams into a form of digital pornography.
The impact of this trend extends beyond individual reputations, posing significant risks to societal norms. The viral video of Alizeh Sahar exemplifies the moral crisis at hand, as youth engagement with such content undermines traditional family values. This digital subculture is attracting both male and female participants like Dr. Iman, Tanzeem Hanjra, and many others, who are driven by the allure of followers and profit.
“The unchecked spread of explicit content is eroding the moral fabric of our society,” says a concerned observer.
What's more alarming is the lack of decisive action from state institutions and social media platforms to address this issue. Parental supervision is often inadequate, further exacerbating the problem as children are exposed to inappropriate material.
As this wave of obscenity shows no sign of abating, there is a pressing need for a coordinated response. State bodies, parents, and digital media experts must unite to craft a robust strategy. This includes enforcing existing laws, monitoring online platforms, and offering proper guidance to children within the family context to safeguard future generations from a deepening moral decline.