As of Monday, new users in the UK will find themselves unable to access Aylo's suite of adult sites, including Pornhub, YouPorn, and RedTube. Aylo, the parent company, cites the UK's updated age verification laws as the catalyst for this decision, as reported by CNN.
Current account holders who've already verified their age will continue to enjoy access. This clampdown follows the UK's July 2025 Online Safety Act, designed to shield minors from explicit online content. Ofcom, the UK's communications regulator, noted that the top 10 porn sites have largely complied with these standards, although Pornhub cites a significant 77% drop in traffic post-implementation.
While VPN use surged initially, it's since leveled off, per Ofcom's data. Aylo argues that the age verification regime has inadvertently driven users to "darker, unregulated corners of the internet," potentially exposing them to harmful content and infringing on privacy.
“This is part of a calculated public relations campaign to challenge current legislation,” said Clare McGlynn, a law professor, highlighting Aylo's strategic resistance across jurisdictions.
Supporters like Iain Corby from the Age Verification Providers Association believe it’s too soon for definitive conclusions. The annual Children's Media Use and Attitudes survey due in spring could provide more clarity.
Aylo's recent actions aren't isolated. In the US, the company has similarly resisted state-level age verification laws, a maneuver seen by many as an effort to influence global policy trends. The European Commission's Age Verification Blueprint and looming Canadian legislation keep Aylo in the crosshairs of international regulations.
Australia's upcoming reforms signal a growing global consensus on age verification. Aylo has engaged in the rule-making process but remains critical of the execution, emphasizing its dedication to refining global internet safety policies.
An Ofcom representative affirmed that age verification has been broadly adopted in the UK, with ongoing enforcement actions against non-complying sites. These efforts underscore the complex balance between child safety and adult privacy in the digital age.