Prime Video'S Global Push: Indian Originals Steal The Spotlight

Prime Video's Indian Originals Make a Global Splash

Prime Video's inaugural International Originals showcase in London put Indian content in the spotlight, revealing that a striking 25% of viewership for these shows now comes from outside India. The event was a testament to the platform's commitment to elevating stories beyond borders, with Indian Originals taking center stage.

Stories That Travel Across Borders

Gaurav Gandhi, vice president of Prime Video APAC & ANZ, took the stage to highlight the growing international appetite for Asian storytelling. He noted, "We're witnessing Indian films and series becoming some of the most watched titles outside their home countries." This global traction was evident in the platform's Top 10 list of non-English language International Originals, which featured three Indian series: The Family Man Season 3, Panchayat Season 4, and Paatal Lok Season 2.

“Indian films and series are becoming some of the most watched titles outside their home countries.”

Exciting Previews and Global Presence

The showcase also unveiled a sneak peek at Don’t Be Shy, an upcoming Indian Original film by Sreeti Mukerji and produced by stars Alia Bhatt and Shaheen Bhatt. Positioned as a young-adult, female-forward coming-of-age drama, the film was discussed by Alia Bhatt and Nikhil Madhok from Prime Video India, focusing on engaging younger audiences through storytelling.

Expanding Horizons with International Content

The event, introduced by Kelly Day and hosted by Nicole Clemens, marked Prime Video's first global showcase of its international slate. It highlighted a diverse array of content expected to launch through 2026, including exciting projects from Asia-Pacific, Europe, and Latin America. The Spanish-language Culpables film franchise was celebrated for surpassing 100 million viewers globally, with a remarkable 90% of its audience coming from outside Spain.

Additionally, audiences were treated to previews of upcoming Japanese anime and Korean dramas, showcasing Prime Video's extensive reach. The event featured a star-studded lineup, including appearances by Stanley Tucci, Nicole Wallace, Park Min-young, and Alia Bhatt, as well as panels focusing on the rise of young adult adaptations and the growing demand for non-English language content. With titles available in over 30 languages, Prime Video is set to captivate audiences worldwide.