Reddit Jumps Into The Verification Game – But With A Twist

Reddit Dips Its Toes into Verification

Verification badges are everywhere, and now Reddit is joining the club. Known for its anonymity, Reddit is starting to test verification for public figures, adding the checkmark symbol to its platform’s landscape. This move introduces a "limited alpha test" for a curated group of accounts, including journalists from major media houses like NBC News and the Boston Globe. Business accounts with the "official" badge will now sport a grey "verified" checkmark instead.

Reddit's Unique Approach

Verification can be a sticky subject for social platforms, often causing confusion when tied to subscriptions. Unlike some platforms, Reddit’s approach is reminiscent of pre-Musk Twitter, focusing on high-visibility accounts. Reddit explains that its verification system is designed to help users know who they're interacting with, whether it’s an expert or celebrity hosting an AMA, a journalist on the beat, or a brand sharing insights. "Our approach to verification is voluntary, opt-in, and explicitly not about status," Reddit states in a blog post, emphasizing clarity over prestige.

“This feature is designed to help redditors understand who they're engaging with in moments when verification matters.”

Looking Ahead: What's Next for Verification?

Right now, even the biggest Reddit personalities can't apply for verification. But Reddit hints that the checkmarks aren’t just for the famous. As a spokesperson shared with Engadget, "our goal is that anyone who wishes to self-identify will be able to do so in the future." The company also clarifies that verification won't bring extra perks, like higher visibility or immunity from subreddit rules. Eligibility requires accounts to be in good standing, with a clean history of platform activity.

Verification with Responsibility

It’s important to note that NSFW accounts or those predominantly active in NSFW spaces are out of the verification loop. By setting these parameters, Reddit hopes to maintain a community focused on meaningful interactions while easing the load on moderators who currently verify users manually.