
Rob Lowe, the "Parks and Recreation" star, turned heads at Paris Fashion Week with a look that was anything but ordinary. On September 30, the actor made an unexpected appearance at Stella McCartney's Spring/Summer 2025 show, alongside his wife Sheryl Berkoff. Lowe's fashion choice? A white tank top emblazoned with the bold message "It's About F---ing Time," supporting McCartney's latest sustainable and cruelty-free campaign.
The daring tank top wasn't the only standout piece in Lowe's ensemble. He paired it with a sleek periwinkle suit featuring a unique chain stripe detail on the pant leg, finished with a pair of crisp white sneakers. Beside him, Sheryl Berkoff exuded elegance in a black lace blouse and slacks, topped with a blazer and a delicate dragonfly brooch.
The fashion-forward couple wasn't alone in catching the public's attention. Notable names like Greta Gerwig, Natalie Portman, Tiffany Haddish, and Jameela Jamil were also spotted at the event. McCartney's show was a celebration of sustainable fashion, with the designer emphasizing her commitment to using 90 percent "conscious materials" that exclude leather, feathers, fur, and exotic skins.
“The collection is a focus on the foundations the brand is celebrated for; a wardrobe of pieces Stella loves to wear, pulling from her life, personal archive and design DNA,” McCartney noted.
The campaign's message, calling for more sustainable and animal-friendly fashion choices, was brought to life in advertisements featuring stars like Eva Mendes and Raye, posing alongside matching animal counterparts in a creative nod to harmony with nature.
The phrase "It's About F---ing Time" carries a legacy, originally sported by Stella McCartney's father, Paul McCartney, during his Rock and Roll Hall of Fame induction in 1999. Now, it's become a rallying cry for the designer, encouraging change in the fashion industry.
With this bold statement, Lowe and McCartney are urging fashion enthusiasts to embrace a future where style and sustainability go hand in hand. It's a testament to the growing influence of eco-conscious fashion and the importance of making choices that benefit both people and the planet.