Scooter Braun Passes On Onlyfans: A Strategic Move

Scooter Braun Declines OnlyFans Acquisition

Scooter Braun, the former music executive famed for managing stars like Justin Bieber, Ariana Grande, and Demi Lovato, has decided against acquiring OnlyFans. According to insiders, Braun was approached by representatives from the adult content platform, which boasted an impressive $6.6 billion in revenue in 2024.

Despite the platform's financial success, Braun requested the details of the deal and spent two weeks reviewing them. Ultimately, he concluded that the acquisition did not align with his strategic business objectives. While some media outlets speculated about "deep talks," sources confirmed that Braun's legal team never formally engaged in the discussions.

Behind the Decision

OnlyFans CEO Keily Blair has been actively negotiating with investors from the Forest Road Company, hinting at a potential sale. However, Braun, known for his savvy business moves like the high-profile acquisition and subsequent sale of Taylor Swift’s early master recordings, opted out of this opportunity.

"Scooter Braun's decision reflects his careful consideration of long-term strategic goals over immediate financial gains," a source close to Braun remarked.

This decision highlights Braun’s discerning approach to ventures in the entertainment and tech sectors, illustrating that even a platform as lucrative as OnlyFans might not fit his broader vision.

The Bigger Picture

Braun's rise in the music industry began in 2007 when he discovered Justin Bieber on YouTube, cementing his status as a key figure in modern pop culture. His calculated approach to business deals underscores his focus on aligning ventures with long-term objectives rather than chasing short-term profits.

Meanwhile, OnlyFans continues to thrive as a dominant force in the online content market, exploring other avenues for potential buyers and investor partnerships as it seeks to expand its horizons.