
Singer Son Tae-jin is making waves with his solo web entertainment show 'Why is Jin like that?', which debuted in September 2024. The series has captured hearts weekly, thanks to Son Tae-jin's magnetic personality and a plethora of engaging content that showcases his many talents.
In the series, Son Tae-jin takes on a variety of sports—including basketball, bowling, juggling, billiards, baseball, and table tennis—quickly mastering new skills and displaying impressive athletic prowess. His laser focus and ability to succeed in each episode's challenging tasks have continually wowed audiences, earning admiration with every success.
Beyond sports, 'Why is Jin like that?' delves into ASMR, travel adventures, and even the experience of being an announcer. The show's wide-ranging topics ensure there's something for everyone, drawing enthusiastic support from viewers aged 40 to 60. The program's diverse appeal has led to a massive viewership, with over 5 million views and counting.
“Son Tae-jin's ability to entertain across such a range of activities truly sets his show apart,” remarked an industry insider.
His ventures also include making carp bread and donating the sales proceeds, adding a heartwarming touch to his content.
The buzz around the show has attracted numerous advertising opportunities, with Son Tae-jin featuring in product placements for health and coffee brands. The high average viewing duration adds to the curiosity about future episodes and potential growth of the channel.
On the music front, Son Tae-jin's duet single 'Now I Will Protect You' with Jeon Yu-jin made an impressive debut, climbing to No. 1 on the Bugs adult song chart and No. 5 on Melon's chart. His recent solo fan meeting was a hit, with all tickets sold out across three sessions, and he snagged two awards at the SBS 'Trot Music Awards 2025.'