Once upon a time, Aussie dreams revolved around white-collar careers and suburban homes. Fast forward to now, and those aspirations have shifted towards influencer fame and luxury living. Enter Stan’s latest reality docudrama, Turned On: Dirty Sexy Money, a series that's redefining ambition for the millennial and Gen Z crowd.
Launched with a splash on the Gold Coast, the show’s premiere was a who's who of influencers and reality TV stars. The VeeRoom Penthouse, decked out in opulent burgundy and gold, played host to the event. Guests like Sophie Monk, Tammy Hembrow, and Alli Simpson mingled with former Love Island contestants, sipping signature cocktails and indulging in interactive experiences like the “Confession” telephone booth – a fitting nod to the oversharing culture of today's influencer realm.
The upcoming eight-part series pulls back the curtain on the lives of adult content creators sitting at the pinnacle of the industry, with many pocketing over a million dollars yearly. For everyday Australians, accustomed to scrutinizing grocery receipts, it offers a peek into a world that’s both alluring and bewildering.
Annie Knight leads the cast, famous for her bold personal challenges and impressive earnings of $150,000 monthly – a testament to the financial clout influencers wield today. The show also features Lily Phillips, whose viral exploits have catapulted her to international fame, and twins April and Amelia Maddison, who are proof that influencer success can indeed be a family affair.
"The series isn't about scandal," the producers emphasize. "It's about showcasing the financial power and personal agency of creators."
Among the intriguing personalities are Quinn Everly, Mia Bailey, Ruby Drew, Chloe Mira, and Hayley Summers. These individuals are portrayed as savvy entrepreneurs, adeptly navigating the competitive landscape of online fame – all while managing their public personas and keeping their followers engaged.
Hosted by podcast star Lucy Jackson, a Q&A with the cast offered insights into the pressures and perks of staying on top in the digital age. In essence, it's about maintaining a constant stream of content while managing not to take every comment to heart.
The show is a creation of Mischief & Wonder, the brains behind hits like Married at First Sight and The Real Housewives of Sydney. It's a testament to Australia’s prowess in producing gripping reality television, this time focusing on financial success and empowerment over scandal.
Set to premiere on May 29, with weekly episodes dropping every Friday, Turned On: Dirty Sexy Money promises to be a fascinating exploration of modern celebrity and wealth.