Temu Triumphs In South Korea With Coveted E-Commerce Award on OnlyLikeFans

Temu Takes the Spotlight in South Korea

SEOUL, South Korea – Temu, the global online marketplace sensation, has clinched the top spot for overseas e-commerce platforms at South Korea's 2025 Brand of the Year Awards. The accolade is part of one of the country's most esteemed consumer-recognition programs, organized by the Korea Consumer Brand Committee. This victory comes as a testament to Temu's impactful presence in the market, driven by both online voting and telephone surveys that gauge consumer sentiment across various sectors.

Consumer Connection and Commitment

A Temu spokesperson expressed gratitude for the award, noting, "We are grateful for this recognition from Korean consumers. It is encouraging to see more people finding value in the services we offer. We remain committed to listening to our users and learning from their feedback." Since its Korean market debut in July 2023, Temu has dedicated itself to offering affordable, high-quality products from independent sellers, spanning over 600 categories and serving more than 90 markets worldwide.

Expansion and Assurance

With the platform opening to Korean sellers in May 2025, Temu has provided local businesses with a low-cost avenue to reach millions of potential customers. Emphasizing product safety and quality assurance, Temu partnered with FITI Testing & Research Institute in 2024, and later with KOTITI Testing & Research Institute and Korea Testing Certification Institute in 2025. These collaborations underline Temu's commitment to a secure shopping environment, further reinforced by a voluntary product safety agreement with the Korea Fair Trade Commission in 2024.

A Significant Market Achievement

The 2025 Brand of the Year survey saw participation from approximately 880,000 consumers, including 3,100 votes specifically in the Overseas Direct Purchase Platform category where Temu emerged victorious with 36% of the votes. This achievement not only highlights the platform's popularity but also its dedication to delivering a trustworthy service.

About Temu

Temu is an influential player in the global e-commerce landscape, connecting consumers with a vast network of manufacturers, brands, and business partners. Committed to providing affordable, high-quality products, Temu empowers customers to enhance their lives through its extensive reach in over 90 markets worldwide.