The iconic Dune: Part Two popcorn bucket has left a lasting mark in film promo history. Originally just a marketing gimmick, the bucket became a viral sensation, almost overshadowing the sci-fi epic itself. Fast forward to today, Timothée Chalamet is revisiting this popcorn bucket fame while promoting his upcoming film, Marty Supreme. The actor couldn’t resist drawing parallels between the new film’s collectible and the unforgettable Dune sandworm-themed bucket.
On his Instagram stories, Chalamet shared a tongue-in-cheek comparison. One side featured the infamous Dune bucket, while the other showcased a fresh, bright-orange Marty Supreme popcorn container shaped like a ping-pong ball. His cheeky caption read "How it started. How it’s going."
Regal Cinemas is getting in on the fun by offering a free Marty Supreme ping-pong ball popcorn bucket to Regal Crown Club members attending the movie's opening weekend. Available from December 25 to December 28, the bucket is free with a ticket to the ping-pong drama at participating theaters, while supplies last.
“Timothée Chalamet has learned how to weaponize movie merch discourse. And if this is how he’s choosing to promote Marty, along with those amazing jackets everyone is trying to get their hands on, at least this time, the bucket is safe for work.”
Marty Supreme stars Chalamet as Marty Mauser, a promising table tennis player navigating 1950s New York. Directed by Josh Safdie and backed by A24, the film blends sports drama with a captivating character study, loosely inspired by real-life ping-pong legend Marty Reisman. The buzz around the film is growing, with critics hailing Chalamet’s performance as possibly career-defining. Adding to the excitement, Gwyneth Paltrow returns to the big screen, making this film one of the most anticipated of the year.
The Dune bucket's legacy looms large, but Marty Supreme aims to keep the spotlight on its intriguing narrative and style. By embracing the quirkiness of collectible movie merch, theaters like Regal are finding creative ways to draw audiences back to the cinema.