Tubi'S 'Breaking Bear' Unleashes Wild Merchandise Line With Culturefly

A Bear-y Exciting Collaboration

Tubi is breaking new ground by partnering with CultureFly to roll out a sizzling merchandise line for its hit adult animated comedy, Breaking Bear. Created by the imaginative mind of Julien Nitzberg and brought to life by Evoke Entertainment and Tom DeLonge's To The Stars Media, the show features a star-studded lineup with Brendan Fraser, Sarah Michelle Gellar, Annie Murphy, Elizabeth Hurley, and Josh Gad. This cheeky parody of mobster dramas combines the loves of Yogi Bear and The Sopranos into a riotous romp.

Merch Madness on the Horizon

CultureFly is set to unleash a full range of licensed goodies, including plush toys, collectibles, and accessories, hitting major retail and digital platforms by late 2026. Excitingly, CultureFly will also oversee a dedicated Breaking Bear online store. Fans will find these quirky items at Five Below, Walmart, Target, and more. Striker Entertainment orchestrated this fabulous deal, with more juicy details expected to be revealed at Tubi's Breaking Bear panel during New York Comic Con on October 11th.

“The CultureFly team is extremely excited about this partnership," shared Eddie Erani, Co-Founder and CEO of CultureFly. "The content looks incredible, and we can’t wait to bring the characters to life through plush and collectibles.”

The Wild World of 'Breaking Bear'

In Breaking Bear, expect a whirlwind of chaos as a dysfunctional family of bears resort to crime in a bid to save their forest home from frackers, mobsters, and a crazy wolf pack. Their adventures pit them against biker gangs, a self-obsessed news anchor, and their comical knack for self-sabotage. With executive producers like Tom DeLonge and Stan Spry at the helm, along with Brendan Fraser and company, Breaking Bear promises to deliver unrestrained hilarity and mischief.

Tubi's Chief Content Officer, Adam Lewinson, summed it up best: “Breaking Bear is one of the most delightfully unhinged comedies we’ve ever dreamed up at Tubi, and we can’t wait for fans to dive into its chaotic, hilarious world.”