In a unique twist on crowdfunding, researchers at UCLA are turning to OnlyFans to raise money for their marmot research program. But don't expect the usual content – this account is all about the furry critters themselves, starring in candid moments captured on camera. "It's going to be G-rated, and we're not going to sexualize this," said Dr. Daniel Blumstein, a UCLA professor spearheading the effort. "We're just going to have fun with sharing."
The "OnlyMarms" account is turning heads with its promise of "uncensored marmot content." The subscription-free page features marmots caught in their natural habitat, playing, chirping, and yes, even stretching. This creative funding strategy comes after the program lost federal backing when officials deemed their research complete. The lab had previously enjoyed funding from the US National Science Foundation for over a decade.
“It may be symbolic for a lot of people of the lengths researchers have to go in order to fund really important work,” student Emily Renkey told The Daily Bruin.
While setting up the account, Dr. Blumstein faced an amusing hurdle: proving his identity to OnlyFans administrators. "I don’t look like the marmot," he quipped, noting the irony that all the marmots are "minors." Luckily, OnlyFans allowed the continuation of "OnlyMarms" after he explained the situation via email.
The account has already drummed up $2,800 in tips from fans eager to support the quirky science endeavor. Future subscribers can look forward to meeting marmots with charming names like "Jamba Juice" and "Egg." Katie Adler, a doctoral student, enthuses about the potential of this project to make science more accessible and exciting. "That’s a huge part of it – making science more accessible and making it exciting for people who could never have thought that they’d be interested in something like this," she said, capturing the project's spirit perfectly.