
The UK's recent enforcement of the Online Safety Act has sent ripples through the digital landscape, especially affecting adult content websites. These sites, now required to verify users' ages, have experienced a significant drop in traffic. Meanwhile, sites ignoring these rules are flourishing, attracting more visitors than ever before.
A recent investigation by The Washington Post highlights this phenomenon, noting that while compliant sites suffer, non-compliant ones have seen their audiences swell. This trend underscores the law's unintended consequences, revealing a stark divide between sites that adhere to the regulations and those that do not.
Currently, only pornographic sites in the UK are mandated to implement age verification, which involves facial scans and verification of government IDs. The impact has been immediate and dramatic, as compliant sites see their British traffic plummet. Drew Harwell from The Washington Post reports that some of the largest porn sites, flouting the rules, have seen their traffic double or even triple, compared to last year.
“This is a textbook illustration of the law of unintended consequences. It suppresses traffic to compliant platforms while driving users to sites without age verification.” – John Scott-Railton, Citizen Lab
The enforcement of these checks raises concerns about privacy and the potential for errors, pushing users towards more obscure, and possibly dangerous, online locations.
For these adult sites, ad revenue is king. A decrease in visitors means a hit to the bottom line. The Washington Post's analysis found that of the 90 largest porn sites reviewed, those skipping age checks saw significant growth. One site, previously lesser-known, now boasts over 350,000 visits from the UK in just one month.
Despite attempts to comply, some sites still show suggestive content or limited previews before asking for age verification. This loophole highlights the challenges of enforcing such laws in a digital era where privacy concerns are paramount.
In an ironic twist, the government's bid to shield minors from adult content may be driving them to riskier corners of the internet. As compliant sites dwindle in traffic, users – potentially including minors – are lured to sites with fewer restrictions and more extreme content.
John Scott-Railton's comments to the Washington Post encapsulate the dilemma: the more the government tries to control, the more it inadvertently boosts the allure of unregulated sites, making this a complex issue with no easy solutions.