The end of the year isn't just about festive cheer – it's also time for Pornhub's much-anticipated annual insights report. This year's revelations are particularly juicy, with exciting trends about what women were watching online in 2019.
Anna Iovine, associate editor at Mashable, shared insights on Pornhub's latest findings. The data shows that women made up 30% of Pornhub's U.S. visitors in 2019, marking a 2% increase from the previous year. Though the most viewed categories were similar among genders, the order of preference differed. For women, "lesbian" was the top category, followed by "popular with women" and "Japanese." Meanwhile, men preferred "Japanese," "amateur," and "mature" categories.
It's no surprise that certain themes captured women's attention more strongly – videos themed "pussy licking" were viewed over 200% more by women compared to men. The most searched pornstar by women was Lana Rhoades, who topped the overall search list. Following her was Jordi El Nino Polla, notable for being a male pornstar and ranking sixth overall.
“Women continue to explore diverse categories and performers, reflecting a broader curiosity and engagement with adult content,” a representative noted.
Also intriguing, four out of the ten pornstars searched more by women than men are gay male performers, suggesting a significant female interest in gay porn content.
Pornhub's data leaves no stone unturned, providing a captivating state-by-state map of top searches. For instance, Alaskan women were drawn to the "party" category, while those in Oklahoma favored tattooed women. This detailed breakdown offers a glimpse into the unique tastes across the country.
Overall, 2019 was a banner year for Pornhub, with over 6.83 million new videos uploaded. The year also saw "amateur," "alien," and "POV" leading the top search trends, likely influenced by the Storm Area 51 hype. With such insights, the anticipation for 2020's content is already building.