Who’S Cashing In? The Secret Lives Of Mormon Wives Rich List Revealed

  • By Nico
  • Nov. 19, 2025, 3 p.m.

Reality Fame Meets Wealth: The Secret Lives of Mormon Wives

If you’re a fan of The Secret Lives of Mormon Wives, then you already know these women are living large. Between their viral MomTok fame, lucrative brand deals, and those ever-present Hulu cameras, the cast is quietly amassing impressive fortunes.

While exact figures are speculative, public net worth reports give us a good sense of who’s climbing the financial ladder fastest. Let’s break down the list from the modestly wealthy to those sitting on a mini-fortune.

Mayci Neeley – From Tennis Courts to TikTok Deals

At the lower end of the list is Mayci Neeley, with an estimated net worth between $500,000 to $750,000. But don't let that fool you—she's far from average. A former Division One tennis player, Mayci now runs her prenatal wellness brand, Baby Mama, and is a full-time influencer. A single TikTok deal alone netted her $75,000, proving she’s a rising star in the digital world.

Whitney Leavitt – Dancing to a Million-Dollar Tune

Next up, we have professional dancer Whitney Leavitt, who’s turned her BYU days into a million-dollar empire. With choreography gigs, content creation, and Hulu's spotlight, she’s estimated to be worth around $1 million. She even revealed to E! that she earned $20,000 from a particularly revealing online venture.

Jessi Ngatikaura – Beauty Mogul in the Making

Jessi Ngatikaura is redefining what it means to be an influencer. With her beauty business, JZ Styles, and a flourishing haircare line, she’s pulling in an estimated $1.65 million. By branching out beyond TikTok, Jessi stands as one of the most business-savvy cast members.

The Millionaire Club – Demi, Jen, and Layla

Demi Engemann, Jen Affleck, and Layla Taylor are all pegged in the $1 to $5 million range. Demi’s dynamic lifestyle content and brand deals have helped her climb the ranks, while Jen’s influencer career rivals her husband Zac’s medical aspirations. Layla’s explosive rise from Utah newcomer to social media star also lands her firmly in the millionaire club.

Taylor Frankie Paul – The Face of MomTok

Taylor Frankie Paul is arguably the face of MomTok, and her financial standing reflects it. With a net worth hovering around $3 million, her viral fame and brand partnerships, along with an appearance on The Bachelorette, place her near the top of the list. However, she’s not quite the richest of them all.

Mikayla Matthews – From Realness to Riches

Leading the pack is Mikayla Matthews, whose transparent approach to chronic illness and relatable content has garnered her a devoted following. With a reported net worth of $5 million, Mikayla has mastered turning authenticity into income, documenting her life—even her gig as a nanny for a millionaire.

“These women are redefining the influencer game with their unique blend of reality TV and social media savvy,” says a fan on Twitter.

Stay tuned to see how these stars continue to rise, and for the latest in reality TV news, follow us on your favorite platforms.

Nico
Author: Nico
Nico

Nico

Nico tracks the pulse of SoCal creator culture - from WeHo nights to TikTok mornings. He chases viral moments, fan deals, collabs, and live events with fast, human coverage. Expect Q&As, “Hot Now” briefs, and field notes that tell you what’s popping and why it matters. If it’s trending by noon, Nico had it at breakfast.