Youtube Duo Salish And Jordan Matter Land Their Own Netflix Series

From phone screens to Netflix living rooms

If your house has a tween, Salish Matter is probably already a familiar name. At 15, she’s a competitive gymnast, a content creator, and a skincare entrepreneur who shares a huge family YouTube channel with her dad, photographer-videographer Jordan Matter. In 2026 their compiled content landed a new home on Netflix – the TV-PG reality series “Salish & Jordan Matter.”

The show launched in 2026 and pulls together challenge videos, pranks, competitions, and family adventures drawn from years of YouTube uploads. Two seasons are available now, and the streaming package marks a clear crossover from phone-first clips to living-room viewing for kids and families.

How the channel grew – from a photography vlog to 13.3 billion views

Jordan Matter began his channel as a photography vlog, and Salish started appearing around age six. Over time the channel pivoted into a family-friendly powerhouse; Jordan’s bio even jokes that “My daughter has taken over my channel!” Today the channel boasts more than 34.1 million subscribers and 13.3 billion lifetime views.

They’ve hosted surprise guests like MrBeast, Paris Hilton, and Khloé Kardashian, and Jordan has built a massive following across platforms – more than 43 million followers overall. He’s also the author of two New York Times bestselling photography books. The duo picked up a Kids’ Choice Award together in 2024, and Salish won Female Creator of the Year in 2025 at age 15.

Off-platform, Salish co-founded the skincare line Sincerely Yours in partnership with Sephora. Deadline reported the line sold out within an hour, and their launch event drew over 80,000 fans – a signal of how their reach translates into real-world demand.

What the Netflix deal actually includes

The creative partnership, announced in February 2026, is more than a single compilation show. Netflix described the agreement as a multifaceted deal to develop, produce, and star the Matters in original projects across scripted, unscripted, and animated series – all featuring Salish. The deal also covers consumer products and experiential offerings.

The currently streaming compilation series serves partly as a promotional vehicle for an original series Jordan is producing for Netflix, which they announce at the opening of the first episode. Their full archive of content is also available to binge on the platform, giving newcomers a way to catch up on older uploads.

"Growing up on my dad's channel, I never imagined we'd have a real TV show – it's surreal and exciting to see our videos reach living rooms everywhere," Salish said.

Netflix’s broader strategy – bringing YouTube creators onboard

The Matter deal fits a broader Netflix push to bring popular online creators to the streaming service. Industry outlets have called this trend the “Youtubization” of Netflix – a bid to boost engagement by licensing creators who already have built-in audiences. Other YouTube-born projects that made the jump include children’s entertainer Ms. Rachel, prank collective The Sidemen, and the dating-format Pop The Balloon.

Netflix’s leadership has been candid about the strategy, viewing YouTube as a place where creators sharpen their skills before moving to larger platforms. Netflix executives have highlighted the Matters’ scale and global reach as a reason the partnership made sense for family-focused programming.

What parents will find on screen

Ratings, content, and tone

The series is rated TV-PG with content advisories for coarse language and adult themes, and Common Sense Media recommends it for ages nine and up. Episodes track Salish and Jordan through creative challenges – everything from racing to build a deluxe dog house to experiments where Salish experiences parenting for 24 hours.

New Zealand’s Classification Office, which reviewed the series, noted recurring themes like crushes and light conversations about dating and relationships. There’s no sexual content; humor tends toward teasing, exaggerated reactions, and playful insults. Mild language such as "crap" appears occasionally but is infrequent and not aggressive.

Advertising and promotional framing

Common Sense Media characterized the show as a lighthearted compilation with nothing mean-spirited, but pointed out it functions partly as a promotional vehicle. Sponsor logos and businesses appear throughout, and the review suggested families use the show as an opportunity to discuss how digital creators monetize their work and why some viewers find influencer culture controversial.

The series often highlights expensive homes, travel, gifts, and elaborate setups – images that can shape young viewers’ impressions of what’s normal. Parents are encouraged to talk about where creator income comes from and to use the show as a media-literacy conversation starter.

Why this matters – a contained way to watch and discuss creator culture

For parents who want to know what their kids are watching, the Netflix package offers a contained, reviewable version of the Matters’ output – an advantage over chasing clips across multiple apps. The Classification Office recommended parents watch with their children to spark discussions about online life and what’s crafted for entertainment versus what’s real.

The Matters have been creating together for roughly a decade. Whether this Netflix partnership expands into a mainstream TV franchise or remains a hit with younger viewers, the series is already streaming with two seasons available and more projects in development.