It was only a matter of time before OnlyFans found its way into mainstream pop culture storytelling. This online platform, famous for its largely adult content, now boasts over 370 million registered users. Its blend of sex, capitalism, and internet intrigue is too tempting for modern storytellers to resist.
Sam Levinson, the creative force behind the hit series Euphoria, has woven OnlyFans into the fabric of the show's third season. Audiences watched as Sydney Sweeney's character, Cassie, delved into creating content that pushed boundaries – from dog costumes to infantile imagery. But as the show comments on Cassie's desperation for attention, critics are vocal about what they see as a troubling depiction of female degradation.
Levinson defends these scenes, telling The Hollywood Reporter that the storyline was meant to feel "absurd" and "depressing." However, many argue that this portrayal is yet another instance of sensationalizing sex work, stripping characters and real-life sex workers of their complexity.
“Euphoria's portrayal of sex work is symptomatic of a broader trend of dehumanizing narratives in Hollywood,” say critics.
In contrast, Apple TV's new drama Margo's Got Money Troubles is garnering praise for its thoughtful depiction of sex work. Starring Elle Fanning, Michelle Pfeiffer, and Nicole Kidman, the series dives into the life of Margo, who turns to OnlyFans to support herself and her unborn child. Adapted from Rufi Thorpe's novel, the show explores Margo's motivations and the socio-economic pressures influencing her choices.
Elle Fanning revealed that she and the writing team created OnlyFans accounts to authentically depict the platform. The series navigates complex themes, from family dynamics to the stigma surrounding sex work, while celebrating Margo's creativity and resilience.
The conversation doesn't end on screen. In Wendy Erskine's novel, The Benefactors, young Misty uses a cam girl site akin to OnlyFans to fund her dreams of becoming a special effects makeup artist. Her experience, while comedic, underscores the societal challenges faced by sex workers.
As more women turn to platforms like OnlyFans – with women accounting for an estimated 84% of the creators – it's clear that Hollywood must approach sex work narratives with intelligence, humanity, and nuance. Only then can these stories resonate with authenticity and depth.