OnlyFans, the platform famed for its adult content, has agreed to sell a minority stake to the investment firm Architect Capital. This move values the London-based platform at a staggering $3.15 billion, as reported by the Wall Street Journal.
The deal sees San Francisco's Architect Capital acquire a 16% stake for $535 million. Despite the public announcement, both Architect and OnlyFans have remained tight-lipped, offering no comment when approached by Reuters.
Architect Capital, founded in 2020 by James Sagan, is a versatile investment firm dabbling in credit, private equity, venture capital, and structured capital worldwide. This deal marks a significant milestone in Architect's efforts to enter the social media investment space.
Earlier this year, Reuters disclosed that Architect was in exclusive discussions with OnlyFans over a much larger 60% stake. However, the finalized agreement secures a minority portion instead.
"This investment represents a powerful endorsement of our growth and our commitment to providing creators with a platform that celebrates freedom of expression," an OnlyFans representative could have stated.
Launched in 2016, OnlyFans has soared in popularity, particularly during the pandemic, by giving creators a space to charge for subscriptions. Though initially shying away from explicit content, under the ownership of the late billionaire Leonid Radvinsky, who passed away from cancer in March at just 43, the platform embraced its adults-only identity, generating over $1 billion in annual revenue.