Sydney Sweeney Sizzles In New Lingerie Line Promo: Exclusive Photos

Unveiling the Newest from Syrn

Sydney Sweeney is turning up the heat and her fans are loving it! The 28-year-old Euphoria star took to social media on Friday, July 17, to rave about her burgeoning lingerie brand, Syrn. Wearing a delicate ballet pink bra and matching underwear, Sweeney showcased her latest designs in a lively Instagram update.

Behind the Scenes with Sydney

In the post, Sweeney nearly spilled out of her top as she introduced a pair of chic shorts and a coordinating button-up shirt from her line. "I just finished my scenes for the day," she shared, her excitement palpable as she modeled the outfit effortlessly. The long-sleeved blouse, she pointed out, features buttons with the playful phrase "made to be unbuttoned" etched around them.

Dancing in Her Trailer

Ever the entertainer, Sweeney then danced around her trailer in her stylish get-up. She paired the baggy shorts with just her bra, exuding confidence and joy as she twirled for the camera. "I was eager to flaunt our newest designs," she mentioned in her post, hinting at more to come from her fashion-forward brand.

The Story of Syrn

This isn't just a side project for Sweeney. Since launching Syrn in January 2026, she has been hands-on in every aspect of her brand. Her Somewhere Only We Know collection, released in February, already turned heads with its bold NSFW promotional video.

“I wanted to create a world and a feeling,” Sweeney told Elle magazine earlier this year. “Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day."

With her passion for fashion and a keen eye for design, Sydney Sweeney is making waves both on-screen and in the style world. Stay tuned, because this is just the beginning for Syrn!