In a digital age where kids are more connected than ever, a new study from Northeastern University has exposed significant gaps in social media safety features designed to protect young users. Researchers created fake profiles for teens and adults across four major platforms – TikTok, Instagram, Snapchat, and YouTube – to evaluate if these supposed safeguards are up to par.
Despite social media companies promoting a range of child safety features, like restricting harmful content and limiting messaging, the study found that out of 86 tested features, a staggering 51 did not meet the expected standards. TikTok, for instance, failed to block harmful content related to self-harm and eating disorders from appearing on accounts registered as minors, instead suggesting such material.
Led by Laura Edelson, an assistant professor at Northeastern, the research unveiled that only 35 out of the 86 safety features truly functioned as promised. Their approach evaluated whether these features were actually operational and visible to child users during regular browsing.
“The number one lesson that I take away from this is that making the default experience the safest one – basically making safety the default – is something that works very well,” Edelson remarked.
Disturbingly, all features meant to prevent or detect cyberbullying failed across all platforms. Safety tools to combat compulsive use, like screen time reminders, succeeded only one-third of the time. Many features relied on blocked term lists, which were easily bypassed by simple misspellings.
While the study highlighted several concerns, there were some bright spots. Platforms like Instagram automatically set teen accounts to private, and TikTok's "Younger Users" mode restricts interaction by making accounts view-only for users under 13.
In response to the study, both YouTube and TikTok defended their safeguards. YouTube emphasized its decade-long commitment to parental controls, while TikTok highlighted over 50 preset safety features for teen accounts and a family pairing tool to empower parents.
As social media platforms continue to evolve, this study underscores the vital need for robust, reliable safety features to ensure a secure online environment for children.