Sam Levinson, the mastermind behind HBO's hit series Euphoria, is speaking out in defense of the show's depiction of OnlyFans culture. In the wake of the third season's conclusion, Levinson faced criticism over the portrayal of OnlyFans creators and chose to address these concerns during an appearance on Real Time with Bill Maher.
Levinson explained his decision to take a “fairly critical look” at the OnlyFans phenomenon, which has evolved into a massive industry rivaling Hollywood. "If you look at OnlyFans, it is making as much money as Hollywood. I mean, essentially it’s on par," he told Maher. Levinson noted the allure for young people seeking alternatives to traditional jobs, highlighting the potential consequences of becoming a brand at such a young age.
“The show takes a fairly critical look at it. It hollows out the individual. You’re constantly just depending on the likes and external validation,” Levinson said.
The polarizing storyline follows Sydney Sweeney's character, Cassie, who turns to OnlyFans to fund her extravagant wedding. Some creators on the platform criticized the show for perpetuating harmful stereotypes, pointing to scenes like Cassie's controversial age-play imagery—something strictly forbidden by OnlyFans' guidelines.
Chloe Cherry, who stars as Faye Valentine on Euphoria and has her own experience as an adult film actress and OnlyFans creator, weighed in, calling Cassie's arc "crazy as fuck." Cherry questioned the societal implications of such a storyline, saying, "It’s like, holy shit, that’s where we’re at in society?"
As the debate rages on, Cherry shared her views on the mainstream acceptance of sex work. "It has nothing to do with empowerment or power or anything," she remarked, pointing to the worsening economy and capitalism as the driving forces behind its normalization.
As Euphoria continues to stir the pot with its provocative narratives, Levinson stands by his creative choices, sparking conversations that reflect the complexities of modern society.