In a surprising twist of digital consumerism, Wisconsin residents shelled out an eye-popping $45.6 million on OnlyFans in 2025. While the state ranks 26th nationwide for spending on the platform, it still made a significant splash in the creator economy, according to a report from OnlyGuider, a search engine dedicated to tracking OnlyFans creators.
OnlyFans, known for its diverse creator content, has become especially popular for adult entertainment, allowing fans to subscribe directly to creators. The platform takes a 20% cut of these subscriptions, contributing to the national total of $2.6 billion spent by Americans in 2025.
Green Bay emerged as the biggest spender within Wisconsin, ranking 47th nationwide. The city poured $1.4 million into OnlyFans, translating to $135,632 spent per 10,000 residents. This makes Green Bay the top city in Wisconsin for OnlyFans expenditure.
“It's fascinating to see Green Bay top the charts in Wisconsin's OnlyFans spending,” said a local media analyst. “It reflects a broader cultural trend intersecting with digital engagement.”
Milwaukee, not far behind, ranked 61st nationally with a hefty $7.3 million in spending, amounting to $123,227 for every 10,000 people. Meanwhile, Kenosha and Madison also made the list, with $1.1 million and $2.1 million spent, respectively.
On the county level, Wisconsin's top spender was Sauk County, with a total of $810,000 spent or $108,631 per 10,000 residents. It was followed closely by Milwaukee County, which poured $9 million into OnlyFans, equating to $96,361 per 10,000 residents. Other notable county spenders included Sawyer, Sheboygan, and Lincoln Counties, each contributing significantly to the state's digital economy.
These figures highlight a notable trend in online spending, fueled by platforms like OnlyFans that offer direct interactions between creators and consumers.